Like it or not, your business success depends upon how well you abide by

There are some Very Critical Facts that more than likely your Webmaster has not told you.

If you come away from this Smarter App with just One Thing, this section should be it.

The future of your business could very well be at stake, it's that important.

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The SEO Folks aren't giving it to you Straight.

When they try to manipulate rankings, Google doesn't like that.
The retaliation is Swift and Fierce, and YOUR SITE just might get de-listed.

Your Online Presence is in Jeopardy

The overwhelming majority of these S.E.O. Scammers don't have a clue...

Calls and Emails

There are Thousands of S.E.O. Scammers calling and emailing. If they haven't found you yet, they will.

Keywords?

A dead giveaway is when they talk about Keywords.
Google stopped using Keywords 2 years ago.
(We show their video.)

Algorithm Changes

Why do you think Google keeps making all their Algorithm changes?
See Below.

Google has been Up Front

For two years now Google has been sounding the alarms and they've made no secret of not only what they want and will accept, but the consequences of non-compliance.

Been getting calls from those online Scammers promising to vault you to the top of Google?

In reality, they can't do much. It usually takes a few months of paying their outrageous fees, but sooner or later you figure it out.
We have an entire presentation on this including Google Movies.

Learn More

Folks, it's a Big Deal

This is information you simply MUST KNOW.

  • As you saw above on the "Rules of Engagement" Google has been very up front about what they need.
  • If your online presence is over 6 months old you are probably already out of compliance.
  • There are, however, a very small number of S.E.O. folks who know what they are doing but they are in the minority and chances are you haven't found one.
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What is the best way to get Better Page Rankings on Google?

A so-called S.E.O. Expert may not be your best choice.
Why do you think Google keeps making all those changes?

You are intelligent, think about it. Every few months there is another major update. All the webmasters scramble, the SEO guys renew their calls to you, the cycle renews.
Google does this to STOP the SEO scammers from forcing artificial rankings. Granted, the vast majority of them have very little effect, but for those that do, Google doesn't like it when folks don't follow the rules and their retaliation is SEVERE. They are now starting to de-list sites that don't comply, and if you are de-listed from Google you may as well close the doors.
But these scammers don't care because it's Your Business that gets de-listed, not theirs. They already have the next sucker lined up.

  • When they try to Force Rankings, Google notices.
  • Google also notices false or artificially created back links.
  • You will not fake out Google and if you try, you just might be in serious trouble.
  • And the Worst part is you don't even get a warning. Your site is simply de-listed. And even then, there is NO WAY to contact Google, go ahead, try it.
  • There are, however, a very small number of SEO folks who do know what they are doing but chances are you haven't found one yet.
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95% of the self-proclaimed SEO Experts don't have a clue.

What Can you Do?

There are FIVE Critical areas you must address,
as well as One Optional...

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Google my Business

It's Critical that you keep your Google My Business listing current, and YOU must do this. Do not let one of those scammers do it becuse they just might take it over and then you are locked to them. You can guess what happens next, you pay.

It's Critical to keep your Website Link updated and current.

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Google AMP Site

Your website link from Google My Busienss needs to be to a Google AMP Site.
Note on the Home page of the link below, AMP ALways gets ranked higher. We won't go into all the reasons at this time, just know that if you aren't using Google's latest AMP, or at the very least Google's PWA technology, your rankings will suffer.

This is why we have identified these FREE Resources.

Read More
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Your own Company Video 

Consider this,
Google Owns Youtube.
You Must have your own company video, streamed on YouTube, and linked from your Google AMP or Progressive Web App.
We have dozens of options for video if you don't already have one, and nobody beats our price.

Folks, this is a critical element. Google now gives even higher rankings to businesses with a YouTube Video streamed on the landing page, and streaming with either Google AMP or Google PWA is aother major plus. 

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https://yoursite

The link from your Google My Business site to your website MUST be an https:// link.
Google has now dropped the hammer on this one and if your site isin't SSL, your visitors will start getting a warning that will simply Scare them Away. Note the difference in these two links to the Google Rules of Engagement.

First, Non Secure Secure
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Get your appSAVE Listing

When Local Searches start resulting in Local Interaction, Google takes note of this interaction and they Like It.
It's a profit motive for them, their Algorithms are looking for successful local searches resulting in local interaction, which ties directly into their entire GoMo Initiative.
When someone finds you through our app and clicks on your offer, because we are tied into Google Maps Google likes that.
It's a Win/Win. You not only gain an engaged customer, this activity helps your rankings to get even more engaged customers.
At the rate we are growing, we will soon be the #2 way Local folks will find local businesses.

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Smarter.Marketing®

As the final part of what you can do to grow your business, we want to introduce you to our Optional Smarter.Marketing®. Note we didn't say More Expensive marketing, we said Smarter.

If you have looked at the systems and tools we have so far, no doubt you are starting to understand that we know what we are doing.
If you would like to see more of how we can take your business profits to new levels, contact Dr. Mayer directly.

Contact Rick

If you wish to survive in this 21st Century of Marketing you better get in the game!

There is still some informaiton you haven't seen.
At Smarter.Marketing® our goal is simple, get you marketing Smarter, NOT more expensively.

How important is this?
Here is the list of Projected Store Closings in 2019 as published in the Wall Street Journal.

* Sears and Kmart - 78 stores
* Chipotle - 65 stores
* Toys R Us - 735 stores
* Starbucks - 150 stores
* H&R Block - 400 locations
* J.C. Penny - 140 stores
* Shopco - 212 stores
* Maceys - 100 stores
* Lord & Taylor - 10 stores
* Fresh Market - 15 stores
* Kroger - 14 stores
* Ascena Retail Group (Lane Bryant, Ann Taylor, Loft and Dress Barn) closing 667 stores.

And folks, this list doesn't even come close to representing the 1,000's of small businesses that will end this year.

It's time you became Pro-Active. Let's talk.

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We'll close this section with this from the Harvard Business Review.